LASU Emerges as Second Runner-up in ARCON National Pitch Competition
By Temiloluwa Adegboyegun Lagos State University (LASU) emerged as the second runner-up in the creative pitch competition organised by the Advertising Regulatory Council of Nigeria (ARCON) on Thursday, 27th June, 2024. The university was represented by nine students from the Faculty of Communication and Media Studies, including Daniel Nworie, Victoria Olanrewaju, Temiloluwa Adegboyegun, Ayomide Olubunmi, Hassan Abdulraheem, Olaseni Larinde, Banks Mustapha, Bolaji Olasehinde, and Ayooluwa Oladiran to develop a behavioral change creative campaign. The pitch competition was a major highlight of the Advertising Industry Colloquium 2.0, themed “Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria.” The event brought together a plethora of dignitaries who delivered speeches and encouraged the younger generation, highlighting the diverse opportunities that emerging technologies offer for sustainable advertising in Nigeria. T...